As rainfall totals continue to fall short, the conservation question becomes more important for many people who may have never even given it a second thought before. Motivation for reducing water consumption varies from person to person, but the surest methods remain constant, no matter your reasons for concern.As rainfall totals continue to fall short, the conservation question becomes more important for many people who may have never even given it a second thought before. Motivation for reducing water consumption varies from person to person, but the surest methods remain constant, no matter your reasons for concern.